emily sajewski
Digital DesignYear End Social Media
Objective
The Friends Committee on National Legislation (FCNL) was seeking a digital fundraising campaign to highlight the breadth of work and successes of the past year.
Digital Designs
I created a design for each month of the year that encapsulated FCNL's work. I used photographs from FCNL's photo library when possible.
Outcome
I rolled out the digital designs on social media over a couple days to create a momentum. As the story of the year unfolded, people converted to FCNL's donation page.
