emily sajewski
BrandingFCNL's 75th Anniversary
Objective
In 2018 the Friends Committee on National Legislation (FCNL) celebrated 75 years. To mark the event and to raise awareness among our network and Congress, I created FCNL's 75th Anniversary brand.
Logo
Flexibility, strength, movement, and persistence are core characteristics of FCNL. The fluid, sturdy lines that compose the 75th logo capture these characteristics.
Brand
In addition to the logo, brand elements and a color palette were created. Letterhead, company email signature, and multiple collateral were made using the brand. Staff were educated on the new brand, and for a full year, all of FCNL's products incorporated the 75th Anniversary brand.
Celebration
The 75th Anniversary brand was woven into all collateral at the three large events celebrating FCNL's landmark year.
