emily sajewski
Print DesignAnnual Report
Objective
The Friends Committee on National Legislation (FCNL) puts out an Annual Report. I led the design process from brainstorming to final delivery every year.
Structuring Content
We structured content into four categories that highlighted themes of the year: relationship building, new advocacy efforts, young adult work, loving our neighbor.
Design Strategy
Oftentimes people flip through the Annual Report. I wanted to ensure that a reader could skim the report and get valuable content. As a result, I worked to tell the story of the year not just in the text but also in photos, pull quotes, media hits.
Capturing the Essence
2016-2017 FCNL had an action-packed year. I wanted to capture FCNL's advocacy in the design. Large photos, bold colors, and negative space complemented the spirit of FCNL.
Showing Growth
FCNL has rapidly grown in grassroots advocacy. I wanted to visually show the reader the growth. The heat map literally depicted FCNL heating up around the nation.
